How Designing An App Could Be A Great Marketing Strategy For Your Business

Hire App Design Company Best Marketing Strategy

Everyone has an app nowadays. Ok, maybe not EVERYONE, but it sure seems like a lot of companies are developing their own apps for their clients. This seems like a natural evolution and as a business owner you might be thinking, “Should I have an app? Am I missing out if I don’t build a custom app for my business?” 

Let’s step back a second and talk about how we got here. The first digital landscape for businesses to advertise and promote themselves was… the Web! In the context of the Internet and websites, it absolutely makes sense that every business MUST have a website. Not only is it how a lot of people will find you these days, it is also a way of presenting yourself as an expert and credible in your field or industry. People can play private detective and check you out online to see how they feel about you before they make a bigger commitment, like picking up the phone. (I’m looking at you Millennials!) 

It seems natural to think that mobile apps are the new Web and that every business needs to step up and get best app design company working for them. But the mobile app ecosystem is very different from the Web in a number of key ways that should give you pause before spending what could be tens or hundreds of thousands of dollars on mobile app development. The most important consideration is that not everyone is comfortable downloading hundreds of apps. It becomes a device management nightmare, and frankly, unless you’re doing something unique and incredibly compelling, there is too much noise on the app stores for a user to find you or even care enough to go looking. 

Given that, when does it make sense for a business to build an app that is custom branded and tailored to their business operations? (Drum roll…) 

ASK YOUR CUSTOMERS! It’s something we say over and over again here at GotAnAppIdea.com: Your target audience will tell you what they want and need if you’re willing to ask and listen. It could be that your existing customers would be willing to pay for additional services if they could be delivered via a custom mobile app. Possibly there are new customers or competitors’ customers you could win by building an app branded to your business. It’s also possible that there’s an app out there that you could partner with or use in a white-label manner that would serve your value proposition purposes (and cost you much less up-front capital to boot). 

If you think you could solve a problem in your industry for your customers or for other businesses, the best way to find out is to build a simple app prototype that clearly demonstrates the problem you’re trying to solve and your solution to that problem. Get that prototype in front of as many target audience members as you can and let them tell you whether the ROI exists to justify the cost.  

GotAnAppIdea is an app design and app development company, primarily working with new ideas in the earliest stages of incubation. As one of the top app development companies in the Denver, CO, area, we help new start-ups get from idea to execution planning quickly, efficiently and with as little time and money invested up front as possible. Our philosophy is that failing quick and often leads our clients to better outcomes, bigger businesses, and healthier work-life balance. Need Android app development, iOS app development or app design help? Call us today!