The Startup Therapy Couch™: Putting an app in the store WILL NOT make you a millionaire

There’s no easy way to tell someone that spending tens or hundreds of thousands of dollars on an app and putting it in the store is not going to default you to making millions of dollars. It’s even harder when that someone has already spent that money and has no downloads.

Do your customer research, market validation and user testing BEFORE you spend money. And you need, need, need MARKETING.

Carry on.